Magdalena

Nadolna

Design for change

Your strategic partner in building

systems.
products.
experiences.
Book an intro call
PRODUCT DESIGN
PRODUCT STRATEGY
CONSULTING
EDUCATION

Founding product designer, strategist, and thinker, turning ideas into effective (and ethical) digital products.

I work with founders, startups, scale-ups, enterprises, and visionary teams to define challenges, understand users, and build purposeful products ✍︎.

Services

Product Strategy

Product Vision
Market Analysis
Stakeholders Alignment
MVP Scoping
Roadmapping
Iteration Planning

From idea to launch (and beyond), I help you define, test, and deliver a product with a strategic roadmap.

Product Design

UX & UI Design
Design Systems
Interaction Design
Prototyping & Testing
Art Direction

I turn strategy into high-quality design, ensuring nothing’s missed and everything’s built right.

Consulting

UX Audits
Accessibility Audits
Product Idea Validation
Workflow Optimization
Design Leadership

Starting with a workshop session I can turn your ideas into the strategy, first wireframes or a prototype.

Education

Workshops
Mentorship Programs
Ethics & Responsible Design Advocacy

I help creative and product leaders strengthen their skills and mindset through hands-on education in design, strategy, and responsible innovation.

Get in touch →
Get in touch →

Selected
work

Over the years, I’ve designed products for startups and global brands alike, from SaaS and mobile apps to e-commerce and CRM systems, across industries from SaaS, health tech and fintech to wellness and gaming. Case studies coming soon.

View work

How I Can Help You Succeed

Embark on a transformative product journey. End-to-end product strategy and design. From vision to execution.

Wide expertise

Real Conversations, Real Work

Hey!

I’ve reviewed the latest screens, looks great overall.

Let’s talk about the new context engine feature and
how we can make it more intuitive for power users.

Hi Philip!

Absolutely. Got a few ways to streamline it but keep all pro features intact.

Let’s align on which use cases to prioritize first.

What my clients are saying

90%
of my clients return for a second project
85%
of clients achieved their product goals and launched successfully
50%
of clients reached the market faster thanks to well-organized processes and a clear product strategy.
“During her work, Magda provided us with an unprecedented mix of artistry, organization, mentoring, flexibility, communication skills and research, making our product look and work way better than we've ever imagined. She became a true leader and made all stakeholders feel much more confident and well-informed. There's no value to that."
Alek Pakulski
General Manager, VP at Kool Things
“There are designers and there is Magda. I could not recommend her enough. If you are looking for someone great at designing modern and unique products from scratch, and someone that can propose something far better than your initial ideas, look no further.”
Paweł Borawski
PMO Associated Manager at Finitec
“We worked together on the activation processes for a unique payment product serving millions of users on the Allegro platform. Collaborating with over a dozen teams of developers, analysts, designers, and managers, Magda’s commitment, problem-solving mindset, deep understanding of users, and clear communication were key to achieving our ambitious goals.”
Patryk Latanowicz
Product Manager at Allegro
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digital products launched

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OFFER

I believe in transparency, trust, and fair collaboration. My offers are flexible and reflect the depth of involvement. From consulting and execution to long-term partnerships and co-creation.

Product Consulting

For founders or teams who need clarity and direction before building.
  • ↳ Product discovery

  • ↳ Market positioning

  • ↳ UX audits

  • ↳ Workshops facilitation (including design sprints)

  • ↳ Product strategy

  • ↳ 1:1 advisory

Available hourly or as structured packages (8h, 16h, or monthly retainers).

Product Execution

For teams ready to turn vision into a product prototype or MVP.
  • ↳ End-to-end design process

  • ↳ Product design, strategy and documentation

  • ↳ Collaborative feedback loops

  • ↳ Workshops

  • ↳ Transparent sprints

  • ↳ On daily basis collaboration with dev team

The price depends on the complexity of your product and scope of work.

Product Partnership

Ongoing support for scale-ups or product iterations.
  • ↳ End-to-end design process

  • ↳ Dedicated strategic design support

  • ↳ Collaborative feedback loops

  • ↳ Workshops

  • ↳ Design leadership

  • ↳ 1:1 advisory

Available structured packages (40h, 60h, 80h, 160h).

Founding Product Partner

For visionaries. Deep involvement in product creation, direction, and execution.
  • ↳ Strategic co-creation

  • ↳ Product vision and strategy

  • ↳ Product design

  • ↳ Building process foundations for growth

  • ↳ Design leadership

  • ↳ Product-side support for pitches and funding rounds

I offer flexible partnership models depending on your stage and needs, from fixed-scope collaborations to hybrid agreements.

Let's get in touch & get things done.

Send brief
Send brief

ABOUT

I define Product Design as a dialogue between business, users, market and technology. Your voice matters, and my goal is to uncover the most suitable solutions that cater to your needs.

I value cooperation based on mutual understanding, respect and trust.

I trust data, choosing testing rather than guessing. I invest time to discover and define the real challenges, user needs and market opportunities and based on that create quality solutions.

I’m a maximalist when it comes to simplicity, functionality, and aesthetics. Good design is about removing noise, until only meaning remains.

FAQ

Everything you might want to know up front.

Who do you usually work with, and in what role?
I usually work with startups and scale-ups, teams that are building or transforming digital products. I support founders and business owners with product strategy, help organize teams and processes, and ensure that products are delivered efficiently and with purpose.

My role often goes beyond design: I work as a strategic advisor, product lead, and hands-on designer, supporting each stage of growth, from idea validation to launch. I believe in a holistic approach to product and organizations, where people, processes, and technology work as one connected system.I like seeing results, solving problems, and making things happen, and I’ll always do my best to guide you through each of these elements with clarity and care.
How long does a typical project take?
Project timelines depend on several factors, including the scope of work, deadlines, and internal processes within your organization.At the start of every collaboration, I prepare a roadmap with three possible scenarios: a happy path (ideal timeline), a realistic path (including organizational dependencies), and a challenging path (factoring in potential risks). Together, we define the scope, roadmap, and final time or cost estimate.

I work in constant feedback loops, keeping the process transparent and aligned with your team’s pace.Every project and team is unique. I adapt to your needs and timelines, but I’ll always advocate for quality and guide you toward the most effective and sustainable way to deliver it.
Do you offer ongoing support after a project ends?
Yes, I offer ongoing support through my Product Partnership option. After a project ends, we can agree on a set number of hours per month and define the exact scope of support you need.

This may include consulting with your tech or product team, advising on business decisions, or helping you navigate new challenges. For me, quality and continuity matter. I’m always happy to stay involved and make sure the product continues to grow in the right direction.
How do I get started or request a proposal?
Getting started is simple. You can either book a free 30-minute call to discuss your needs or send me a short message describing your product idea. I’ll share a short project brief you can fill in, it helps me understand your goals, challenges, and scope.

After that, we’ll have a short intro call to discuss details and align expectations. Based on that, I’ll prepare a proposal of collaboration, including a roadmap with three scenarios: optimistic, realistic, and one that includes possible challenges, along with a pricing outline.

Once we agree, we’ll sign a contract, NDA, or any other required paperwork, and we can kick off the project. Clear, structured, and transparent, so you know exactly what to expect before we start.
What’s included in your process?
My process is based on the Double Diamond methodology developed by the Design Council, a proven framework for designing meaningful, scalable products. Depending on where you are in your product journey, whether you’re exploring an idea, designing or redesigning a product or feature, auditing an existing solution, or shaping product and organizational processes, the exact steps will differ, but the methodology stays the same.

Each project includes four phases:
• Discover (research and insights),
• Define (synthesizing and framing opportunities),
• Develop (ideation and prototyping), and
• Deliver (implementation and refinement).

Investing in the right process and methodology increases the chances of creating products that disrupt markets, reduce risks and costs, and deliver real value. I work in continuous feedback loops to keep the process transparent, adaptive, and focused on outcomes, not just outputs.

Let's get in touch & get things done↴